Google Click Fraud
“Something has to be done about this really really quickly,” says George Reyes, CFO of Google. Click fraud is a way to milk money from the Google Adsense system by having networks or individuals click on your links to make money, not discover interesting products. The problem for Google is that it has a policy of refunding fraudulent clicks–and the more of those there are, the more that Adsense starts leaking money. And since Adsense is the source of most of their revenue, bye bye Google. See this CNN article for more: money.cnn.com/2004/12/02/technology/google_fraud/?cnn=yes
p.s. I had a clickthrough rate of .5% yesterday for earnings of $6.05 off 4 clicks. At $1.50 a click, I think you can see how a few bad clicks would cut into advertising budgets fast.
This entry was posted on Monday, December 6th, 2004 at 1:28 pm and is tagged with cnn article, george reyes, clickthrough rate, interesting products, google, cnn, cfo, budgets, fraud, earnings, money. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback.
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