Elliott C. Back: Technology FTW!

Adsense Tip: Avoid popular keywords

Posted in Google, SEO by Elliott Back on April 19th, 2005.

Everyone is telling you to make websites optimized for the hottest keywords. *Ehrhrhhrtt!!! Don’t do that if you actually want to see your Adsense profits increase. See, when everyone goes for the same keywords, clickthroughs increase, and the cost per click decreases, until the revenue from these once-high-paying keywords is diluted across hundreds of thousands of content providers. A better strategy? Write about tiny niche topics. They may not be the next “Vioxx,” but they’ll pay well.

This entry was posted on Tuesday, April 19th, 2005 at 6:20 pm and is tagged with high paying keywords, cost per click, content providers, vioxx, hundreds of thousands, niche, profits. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback.

Viewing 5 Comments

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    Hi,

    You're absolutely right! You need to look at the total Revenue, not just the Cost Per Click. There's a nice balance there, and unfortunately most people seem to focus mainly on the highest paid keywords. In addition, what's happening is that there is a lot more competition to get people to your site for high paying keywords, which means what little traffic there is, is already being competed for very heavily. Just look at keywords such as "mesothelioma"

    Our company, Symbiotic.com, has actually created a Google Adsense Keyword List, but we've made it slightly different than most. We took the same list, with the all the information coming from Google itself and not Overture, and sorted it 3 different ways. The first is Bid Value, the second by Traffic, and the third and most important, by Total Revenue! This way it gives our customers a really good idea of exactly how much they can make, not just how much per click. Although this is a small distinction, they resulting revenue can be significantly increased!

    Not only that, we've manually gone through our list and filtered it and removed highly controversial keywords such as "mesothelioma" and "asbestos". On top of being highly competitive (as mentioned before), Google closely monitors these keywords because of the controversy surrounding them. We don't want to be involved with this domain and we feel our customers are better off without such keywords.

    On top of all this, we're providing every purchaser with a "The 27 Secret Tips and Tricks to Greatly Increase Your Google AdSense Revenue!" guide to help them maximize their earnings. After all, what's the point of buying a list if you don't know how to properly use it?

    If you're interested, come take a look at the Google Adsense Keyword List

    Regards,
    Stephane Grenier
    http://www.Symbiotic.com
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    I won't totally agree with that. Popular keywords will not get diluted. the problem is, however, that you'll need to fight hard with millions other websites.

    Check here for more adsense tips
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    Well, I hear what you say. But the thing is not always does it work like that. You need to have a certain consideration for the high paying keywords. Well, would you want 100 clicks on an ad converting 0.03 USD per click or would you want 100 clicks of an ad converting 0.30 USD per click. Its all the math. Well, the over-crowding over the highest paying keywords is not suggestible as there's more click-through-rate and the bid effectively colapses and hence forth.

    Well, the real strategy is to gain more visitors and NOT have the cheapest ads, this could do a bit good, a little heavier on the pocket. But, then again - Google changes every day.
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    I took somewhere between those two approaches. Firstly, I will choose a popular keyword that's not too over-crowded. After that, I will write an article using that keyword. And finally, I will try to find another "high paying" keyword that still has connection with my first keyword, and then modify my article to include it. So far, it works :)

    Enzo Chiu
    Freelance Programmer & Web Developer
    http://www.makemoneyathome-idea.com
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    Well, I do agree, I believe this keyword prices are going doooowwwwnnn
 

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