Elliott C. Back: In Aere Aedificare

Adsense Optimization Secrets

Posted in Computers & Technology, Google, SEO by Elliott Back on August 4th, 2005.

Over the last week, my clickthrough rates have more than tripled. My daily earnings keep rising and rising–this week is twice last week’s earnings. You’d think there are secrets of the Adsense masters to get more clicks, more traffic, more impressions, and better cpc. Well, there are no secrets–just a few types:

Color: Choose colors that coordinate well with your blog layout. For example, all of my google adsense ads have no colored borders and match the background color. This is important–don’t alienate your readers.

Position: Position really is everything. You need to put your ads where they can be seen–on the top, the left, or the right, and always above the fold.

Variety: There are at most three ads on the site: one link-ad underneath the meta part of a single post, the all-generic sidebar ad, and on select posts, an ad block. It’s good to have several distinct types of ads on your site. Visitors that might ignore one may click on another!

Audience: You need to make sure you’re putting ads on pages that see heavy traffic. So, I use a wordpress plugin to tag a post with an <!–ADSENSE–> block and automatically insert my advert. That way I can specifically place an ad where I want it on a highly-trafficed post. Another thing I do is automatically append an adsense block on a post with very little content. I may also introduce ads in my feeds.

Doing these basic things has improved the profitability of my blog considerably. Don’t be afraid to experiment with Adsense, or be aggressive. Just don’t scare off readers.

This entry was posted on Thursday, August 4th, 2005 at 10:55 pm and is tagged with colored borders, clickthrough rates, google, heavy traffic, distinct types, cpc, background color, advert, profitability, impressions, scare, earnings, sidebar, optimization, lt, masters, meta, colors, audience. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback.

14 Responses to 'Adsense Optimization Secrets'

  1. Seth Woolley said:

    on August 7th, 2005 at 3:30 am

    My referrer/trackback analysis kills all links that have adsense in them since they are blogging for a profit, not for informational purposes — I don’t want them to even get a link from me. I suggest bloggers start removing advertising otherwise they’ll get fewer linkbacks as more people decide they want to reward bloggers who have more pure incentives.

  2. Michele said:

    on August 8th, 2005 at 12:15 am

    Most bloggers that run adsense on their blogs only make enough to cover their hosting bills. In the real world people have bills to pay.

  3. Elliott Back said:

    on August 8th, 2005 at 12:40 am

    Seriously–I paid out mega $$$ last month in bandwidth costs, and think of the dev costs!! Even though I do my own site, it I counted the hours I work at the rate I get paid for real jobs, running my website gets quite expensive, and Adsense hardly begins to cover anything….

  4. SEO Files said:

    on August 8th, 2005 at 4:29 am

    Adsense Optimization Secrets

    [Source: Elliott Back] quoted: My daily earnings keep rising and rising–this week is twice last week’s earnings. You’d think there are secrets of the Adsense masters to get more clicks, more traffic, more impressions, and better cpc.

  5. Paul Martin said:

    on October 14th, 2005 at 12:57 pm

    Nice site Thanks

  6. Marcus said:

    on March 21st, 2006 at 5:10 am

    Greeting To All! I have an adsense link that any Adsense Publisher would love. I have read the first and second edition of joel’s ebooks and I found the link on a couple of adsense forum and blogs that has most of his secrets. A single page that has all known Adsense secrets, tips, and optimization stradegies on the net. An incredible ebooks on the download page, also including intergration templates.

  7. Joe said:

    on June 14th, 2006 at 8:44 pm

    I have to agree, it is a good market to get in, but it is getting oversaturated. My earnings are rising then falling and rising again, depends on the day. You do not want to know how many sites I have to build to stay above water.

  8. pepi33 said:

    on July 5th, 2006 at 8:15 am

    I recomend www.click-share.com/. I’ve used them only for 2 months and im realy satisfied from the results.

  9. Mobi Le said:

    on July 9th, 2006 at 1:41 pm

    “…Most bloggers that run adsense on their blogs only make enough to cover their hosting bills.” - I’m agree ,and that’s why we need some help in Adsense content optimization. For example - I have more than 1000 click per month but this clicks are very cheap :(

  10. shahid said:

    on September 22nd, 2006 at 6:21 pm

    I have few sites but I have to really work hard on them to get some penny from google. They hardly pay me some money for showing there ads. My sites are full of contents still I can not get traffic from search engine. My sites are

    www.mzworld.com

    www.mzworld.com/ebooks

    shahid-tutesworld.blogspot.com

    Please if some one know how I can increase traffic to my site , lemme know. My email address is shahid_sidd@yahoo.co.in. Thanks in advance..
    Regards

  11. Swollen Pickles said:

    on October 31st, 2006 at 8:29 pm

    I agree. I have adsense on my blog, it’s not making me a millionaire. My hope is that I can make enough through it one day to cover my internet bills.

  12. haidi said:

    on January 26th, 2007 at 12:40 am

    that is same to me, adsense money is not enough for me to be rich. It’s hard to get it. Anybody have good paid program on pay per click?

    pls advise me.

  13. adsense.guy said:

    on February 13th, 2007 at 12:16 pm

    to haidi, i think google adsense is the best, at least, in China.

  14. yimp said:

    on July 2nd, 2007 at 10:33 am

    I ‘ve used wordpress for my website for 1 year but my revenue is not
    enought for me to live.What should I do?

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