Adsense Optimization Secrets
Over the last week, my clickthrough rates have more than tripled. My daily earnings keep rising and rising–this week is twice last week’s earnings. You’d think there are secrets of the Adsense masters to get more clicks, more traffic, more impressions, and better cpc. Well, there are no secrets–just a few types:
Color: Choose colors that coordinate well with your blog layout. For example, all of my google adsense ads have no colored borders and match the background color. This is important–don’t alienate your readers.
Position: Position really is everything. You need to put your ads where they can be seen–on the top, the left, or the right, and always above the fold.
Variety: There are at most three ads on the site: one link-ad underneath the meta part of a single post, the all-generic sidebar ad, and on select posts, an ad block. It’s good to have several distinct types of ads on your site. Visitors that might ignore one may click on another!
Audience: You need to make sure you’re putting ads on pages that see heavy traffic. So, I use a wordpress plugin to tag a post with an <!–ADSENSE–> block and automatically insert my advert. That way I can specifically place an ad where I want it on a highly-trafficed post. Another thing I do is automatically append an adsense block on a post with very little content. I may also introduce ads in my feeds.
Doing these basic things has improved the profitability of my blog considerably. Don’t be afraid to experiment with Adsense, or be aggressive. Just don’t scare off readers.
This entry was posted on Thursday, August 4th, 2005 at 10:55 pm and is tagged with colored borders, clickthrough rates, google, heavy traffic, distinct types, cpc, background color, advert, profitability, impressions, scare, earnings, sidebar, optimization, lt, masters, meta, colors, audience. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback.
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8/8/2005 at 4:29 am
Adsense Optimization Secrets [Source: Elliott Back] quoted: My daily earnings keep rising and rising–this week is twice last week’s earnings. You’d ...