The Traffic Effects of Digg

Posted in Blogging, Computers & Technology, SEO, Scalability, Web 2.0 by Elliott Back on December 30th, 2005.

My recent DVD ripping guide was featured on digg.com, a popular technology news site. The site is user-moderated and run, and purports to be soon more popular than slashdot. Unfortunately, a traffic analysis does not bear that out. Despite achieving 1254 diggs to date, digg has not brought substantially more traffic to my blog:

There were only 7.2 thousand visits the first day, with traffic rapidly falling, for a grand total of around 10,346 new humans who, as a result of the article, visited my site. This would be considerably less for a less popular article on digg.com! Google Analytics also tells me they visited 1.3 of my pages per human, which means that maybe as many as one in three of the digg visitors clicked to another one of my pages.

The worst of it: money and return rate on advertising. Check out the following earnings overlay:

There was a little rise in earnings, but not really enough. Lesson learned: digg visitors are stingy, and I should put pop-ups on for visitors from Google, Slashdot, Digg, etc.

This entry was posted on Friday, December 30th, 2005 at 9:50 am and is tagged with dvd ripping guide, new humans, pop ups, slashdot, google, traffic analysis, digg, diggs, grand total, analytics, ups, news site, earnings, technology news, blog, money. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback.

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Dossy Shiobara 3 years ago 1 point
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Oh, interesting -- is that your Adsense earnings overlaid there? Did you have to do anything special to set that up? (If so, would you mind writing a brief HOWTO on that, next?)

I'd try to play around and figure it out myself, if only Google Analytics were *up* right now. Sigh.

"Web 2.0: it's Web 1.0 without the uptime."

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