Elliott C. Back: Technology FTW!

Wordpress SEO Done Right

Posted in Blogging, Computers & Technology, How to Blog, SEO, Search by Elliott Back on June 22nd, 2006.

This article on Wordpress and SEO is somewhat useful, but its terseness hides the principles behind the SEO techniques it’s trying to teach, and as a result, some of them are not as effective as they could be. I’ll try and go throw the list and point out any improvements to the article which I can think of, or explain the ideas behind the techniques:

1) Permalinks

Thomas suggests /%year%/%monthnum%/%postname%/ as a good permalink structure for ranking in search engines. The actual truth of the matter is that you want rich keywords to appear in your URL, as close to the root of the site as possible. That’s why something like /%postid%/%postname%/ is better, or even using the postname in your subdomain to set up http://%postname%.yourdomain.com to forward to the real permalink, is better.

2) Titles

Thomas’ suggestion is good. By placing the title of the post before the title of your blog, you are boosting rankings in the search engines. Wordpress defaults to putting the blog name first, like “Elliott Back: Wordpress SEO.” But tell me, if you’re looking for information about WP SEO on google, seeing my name first won’t incite you to click.

3) Tags

I’d suggest an autotagging solution, like Denis’ terms2tags. It automatically classifies your post using Yahoo’s term extraction adds Technorati tags. Why bother spending precious time tagging your own posts when all them can get great tagging coverage automatically?

The rest of it seems like generally good advice!

This entry was posted on Thursday, June 22nd, 2006 at 3:11 pm and is tagged with seo techniques, truth of the matter, google, precious time, good advice, technorati tags, search engines, subdomain, denis, improvements, suggestion, blog, yahoo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback.

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