RemoTV: “We pwn your iPhone”
I got an email from a PR person working to promote a new multimedia cellphone service called RemoTV. Unfortunately, their press release is filled with typos, braggadocio they can’t back up, and points to a website that doesn’t contain any technical information about their service. Where’s the demo? Here’s their press release, with errors corrected:
Hi Elliott –
I hope all is well. With the hype that’s been circulating recently concerning Apple’s iPhone, people who can’t spend $600 and don’t have a day off work to get one [removed ,] are getting a bit antsy. Why does this one device have so many monopolies on technology? Not any more….enter stage left: RemoTV!
RemoTV (which launched its Beta site in June) is the newest addition in the wireless entertainment market. I think the readers of Business 2.0 are going to be psyched [removed siked] to learn of it! [removed .] Basically, RemoTV (which is FREE for all users!!!!!) is a way to host all your entertainment files [what are "entertainment files"?] (photos, music, video) from your computer – giving cell phone users the capability of [removed , at any time,] signing in and having their favorite music videos, hottest songs, or prized picture albums directly within reach! If your phone is web enabled you’ve got [removed the] most tech elements an iPhone offers – FOR FREE!
5W Public Relations
45 West 45th Street
5th Floor
New York, NY 10036
www.5Wpr.com
I’ve removed the individual identifying information, which was another three lines in the huge footer, as well as three phone numbers, and two more paragraphs of gibberish.
My first problem is that a professional PR firm with clients including Evian, McDonalds, Chamillionaire, Snoop Dogg, and GQ can send an email which is unreadable in English because of its grammatical missteps. It also features terrible punctuation and spelling! Honestly, 5W PR, if you can’t write a press release which is generally error-free, I believe you should just stop writing them. And stop being a PR firm with clients.
The second thing is that their promise is not believable. I simply can’t watch video streaming over my computer at another computer on broadband; there’s not enough bandwidth. How are they going to pull it off on slow, slow GSM networks?
This entry was posted on Wednesday, July 18th, 2007 at 9:06 pm and is tagged with cell phone users, 5w public relations, cellphone service, entertainment files, professional pr, siked, chamillionaire, remotv, wireless entertainment, iphone, enter stage, braggadocio, pr person, new multimedia, photos music, pr firm, newest addition, gibberish, monopolies, favorite music. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback.
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