Amazon.com Redesign: Wow, it’s Different
There is nothing on the major blogs yet, but our friend Amazon.com has a shocking new homepage. I don’t like it much:
According to their remodelling page, they have changed the following:
- Moved all their product categories to the left side using flyout links
- Placed more emphasis on gift lists and wish lists
- Provided more emphasis on their Prime program with a top-level link
- Emphasized search with a larger bar
- Changed to a different shade of blue
They have the following notice which states that not everyone may be able to see the page:
We’re still in our testing phase, and you may not see the new design all the time.
Why change? According to Amazon, “When Amazon.com went online in 1995, we sold only books. Now we have over 40 departments, from tools to toys, and we wanted to make it easier for you to find items in each and every one of them.” If you hate the new layout, let Amazon know by emailing navigation@amazon.com!
This entry was posted on Saturday, September 8th, 2007 at 9:27 pm and is tagged with prime program, amazon, new layout, wish lists, product categories, blogs, toys. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback.
on September 8th, 2007 at 10:49 pm
[…] Elliott C. Back:”There is nothing on the major blogs yet, but our friend Amazon.com has a shocking new homepage. I don’t like it much[…]” […]
on September 9th, 2007 at 10:42 am
FYI, You may want to put some generic products inside the “Recommended for you” section
on September 9th, 2007 at 11:09 am
ha, u took my advice. yay! I like the new photo on ur main page. Also, “TV scam” works! They all line up now~~
Btw, I like Amazon’s previous webpage better. It seemed more friendly and personlized, and colorful ^o^.
But hmmm, what’s their motivation of changing? did they launch any new function?
on September 9th, 2007 at 11:44 am
No new functions! They just did it because they think it will make navigation easier.
on September 10th, 2007 at 12:18 pm
[…] Uno de los mayores referentes en temas de diseño web, usabilidad y buenas prácticas en el diseño de interfaces web es Amazon, el conocido sitio web orientado a la venta de -inicialmente- libros y que ahora ha extendido sus servicios a diversos productos, desde ropa, hasta servicios destinados a un público desarrollador (pasarela de pagos, hosting, transferencia, etc.). Revisando su sitio web hoy, veo (y no soy el único) que está en proceso de rediseño, a un formato diferente al que nos tenía acostumbrados: Al parecer está aplicando el cambio a pocos, y mostrando el contenido sólo a algunas personas. Entre los nuevos cambios, podemos notar: […]
on September 11th, 2007 at 9:40 am
[…] Uno de los mayores referentes en temas de diseño web, usabilidad y buenas prácticas en el diseño de interfaces web es Amazon, el conocido sitio web orientado a la venta de -inicialmente- libros y que ahora ha extendido sus servicios a diversos productos, desde ropa, hasta servicios destinados a un público desarrollador (pasarela de pagos, hosting, transferencia, etc.). Revisando su sitio web hoy, veo (y no soy el único) que está en proceso de rediseño, a un formato diferente al que nos tenía acostumbrados: […]
on September 18th, 2007 at 1:54 am
Hmm, that new look for Amazon.com reminds me of Gmail. Did they get inspired by the Gmail interface?
on September 20th, 2007 at 11:44 am
I somewhat like the new layout, it made it more organized for my taste. Compared to before it’s easier to navigate throughout the different products now I’d say and that’s definitely a pro for a market place.
on November 19th, 2007 at 3:19 am
It actually took me longer time to find the categories that I always visit. I have to scroll the mouse and look at the sub-categories. If the one I am looking for is not there, I have to scroll the mouse again. This process is very time consuming.
Also, I wonder if Amazon.com even considered users who are not very good at mouse control.