Elliott C. Back: Technology FTW!

Amazon.com Redesign: Wow, it’s Different

Posted in Amazon, Interface, Web 2.0 by Elliott Back on September 8th, 2007.

There is nothing on the major blogs yet, but our friend Amazon.com has a shocking new homepage. I don’t like it much:

amazon-redesign-1.jpg

According to their remodelling page, they have changed the following:

  • Moved all their product categories to the left side using flyout links
  • Placed more emphasis on gift lists and wish lists
  • Provided more emphasis on their Prime program with a top-level link
  • Emphasized search with a larger bar
  • Changed to a different shade of blue

They have the following notice which states that not everyone may be able to see the page:

We’re still in our testing phase, and you may not see the new design all the time.

Why change? According to Amazon, “When Amazon.com went online in 1995, we sold only books. Now we have over 40 departments, from tools to toys, and we wanted to make it easier for you to find items in each and every one of them.” If you hate the new layout, let Amazon know by emailing navigation@amazon.com!

This entry was posted on Saturday, September 8th, 2007 at 9:27 pm and is tagged with prime program, amazon, new layout, wish lists, product categories, blogs, toys. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback.

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