Elliott C. Back: In Aere Aedificare

When John Graham-Cumming asked the question How Many Users Does Digg Have?, there were a few things he couldn’t tell you, since his data consisted of randomly self-sampled users. Well, with the power of two PHP scripts, we can pull large amounts of user data and form queries. Our first question is how has DIGG grown over time?

A graph of 187,054 digg users, randomly plotted against when they joined

This doesn’t tell us much, though, about how many DIGG users there actually are, or how active they are, so I plotted a histogram of the number of times these 200k users’ profiles had been viewed; the answer, unsurprisingly, is not very often in most cases:

83% of users had less than 50 profile views

And what about users who are active? How many people are digging stories every day? The answer is very few. I took a sample of 29,225 users from the previous sample (randomly) and used the DIGG API to query for their last digg. It turns out 31% (9125) had never dugg anything! After I removed those, here is the histogram I got:

About 15% of Digg users dugg a story in the last week

Concluding thoughts

Digg boasts an official tally of 2.2M users, but at most 20% of them can be considered real, active users. That would bring their user count down to 440,000, far far less than a popular web 2.0 boom child can boast about, and significantly hurting that $300M (or ~$700 a user) valuation that they keep trying to get.

Code Appendix

The {digg user, time joined, digg id, profile page views} information was gathered by the following script:

<?php
    error_reporting(E_ALL);
    ini_set(‘user_agent’, ‘My-Application/2.5′);
    ini_set(“include_path”, “.:/usr/share/pear”);
    require_once ‘Services/Digg.php’;
    require_once ‘Services/Digg/Response/php.php’;

    $base = ‘http://services.digg.com/users/?appkey=http://example.com&type=php’;
    $data = unserialize(file_get_contents($base.‘&count=0′));
    
    $total = $data->total;
    echo “There are $total total users\n”;
    echo “ID,Number,Name,Date,Views\n”;

    for($i = 0; $i < 1000; $i++){
        $offset = rand(0, $total - 100);
        $data = unserialize(@file_get_contents($base.‘&count=100&offset=’.$offset));

        $j = 0;
        foreach($data->users as $user){
            $page = @file_get_contents(‘http://digg.com/users/’.$user->name.‘/’);

            if(!$page)
                continue;

            preg_match(‘/id=”userid” value=”(\d+)”/i’, $page, $matches);
            echo $matches[1] . “,”;
            echo ($offset + $j++) . “,”; 
            echo $user->name . “,”;
            echo $user->registered . “,”;
            echo $user->profileviews .“\n”;
        }
    }
?>

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