Elliott C. Back: In Aere Aedificare

The more I look at visual search engine SearchMe, the more I like it. In a way that text-based search engine Google has never done, SearchMe brings thumbnails to search results without losing any of the textual indicators we need to process relevance. SearchMe is also innovating in clustering search results into categories or topics, something Google has experimented with their sets demo but never implemented into the larger search engine. Perhaps the best way to show you how much more relevant SearchMe can be is through a short example, searching for “Obama.”

The first thing I get, as I type “Obama,” is a list of categories that SearchMe finds relevant. I click on “Politicians” and it takes me to the next screen, the main area for exploring search results:

There are a few features you should note that set the SearchMe results apart from their competition. First, they keep the list of categories you’re interested in just one click away from instant filtering at the top of the results. Second, all of the available space of the page is filled with a gigantic preview of the search results. The title of the website is shown at the bottom, along with the site URL when you mouseover the results. Essentially, their search results are a better version of Apple’s coverflow, applied to websites. Clicking on a preview will take you directly to the page of interest, in the same tab, just like most search engines do today.

Their dynamic snippets code is nice, as well, highlighting the search terms you used in multiple colours. It appears to have been implemented directly in the coverflow-like flash engine, or behind the scenes is coming back as a new layer of image, as it loads only after the high resolution preview has loaded. An unfortunate side-effect of their highlighting algorithm is that when searching for multiple words, like “Calderon de la Barca,” the words will be highlighted separately, even if found next to each other.

Not all their results work well; for example, searching for “China” leads me into irrelevance, regardless of the category I choose, and also brings up this half-rendered view of NBA China, that my own browser renders properly. Other search terms also return odd categories and funny previews, but I imagine that this is something that will improve over time. The big problems for a search engine, responsiveness and interface, are already solved as SearchMe is both lightning fast and beautiful.

If you’re interested, you can go check out their blog or signup to the private beta. Apparently, the venture is Sequoia backed, according to Techcrunch, which probably means it’s serious about being a big web search contender in the future. According to Louis Grey, the searchme spider is aggressively hitting his blog, too. It will be interesting to come back and a year and see how SearchMe has evolved. The most likely outcome for this is being acquired by one of the big four–Facebook, Google, Yahoo, or Microsoft–since it’s hard to imagine unseating any of them in the popular mindset.

Your Thoughts Go Here:

Name (required)

Mail (will not be published) (required)

Website

Powered by WP Hashcash