Batchy YPN v.s. Realtime Adsense
The Yahoo Publisher Network ads report batchy earnings:
* Estimated as of Oct 2, 2005 at 10:00 PM PST
Google is in realtime, to the click. This shouldn’t require a change in Yahoo’s basic architecture, but it could mean more servers to throw at the batchiness, or just increasing the rate of those cron jobs…
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Yeah, it seems to be much faster now than when I posted this!
We are running YPN and find they update faster thank adsense…
Uh — when has Google Adsense reporting ever been realtime? It’s usually 4-6 hours behind. I assumed this was because Google also updates their reporting data periodically, just like YPN. At least YPN pretends to tell you the last time your stats updated, at least. Now, what I don’t undersatnd: why can’t they tell you the ACTUAL time your stats were last updated, instead of this faux “estimate” bullshit? Do they really not know? Do they really not have a LAST_UPDATE_DATE column on the data to show in the reporting UI? Come on …