Elliott C. Back: Technology FTW!

It seems like Amazon.com is offering a free three month trial of their Prime program, for which I’ll eagerly sign up:

As the 3-month free trial period ends, if you want to join Amazon Prime, do nothing. At that point we will enroll you in a 12-month membership and charge a $79 annual fee to the credit card listed below. If you are not interested in joining Amazon Prime after the free trial, that’s okay, too. We make it easy to cancel online any time before the trial ends, and we’ll even send you a reminder e-mail along the way. We’re hoping you’ll like the membership and will want to continue.

They promise to remind me to cancel it! That’s great of them:

This makes 2-day shipping free, and 1-day shipping cost about $3.99. Great deal:

Now I’ll leave it up to you to decide what I bought that will get here before Friday, eh? You can read more about the Amazon Prime Program (which costs $79 per year), and if you’re signed in, it may offer you a free trial.

Update: Since people seem confused about what Amazon actually offered and delivered, here are the emails I received from them, verbatim:

Subject: [commerce] Amazon Prime Free Trial Membership Confirmation
From: prime@amazon.com
Date: 2/8/2006 9:10 PM

Hello from Amazon.com.

Congratulations, you successfully enrolled in the Amazon Prime Free Trial! You can now take advantage of free Two-Day Shipping and upgraded Overnight Shipping for only $3.99 on millions of eligible items through May 8, 2006. You also will receive free Standard Shipping on items not eligible for expedited shipping.

When your trial membership ends, it will be automatically upgraded to a 12-month membership for $79. You will have the opportunity to opt out of the automatic upgrade before the trial ends. You can opt out of the upgrade, change your payment method for the upgrade, and perform other administrative tasks for your Amazon Prime membership in Your Account: www.amazon.com/your-account

As an Amazon Prime Free Trial member, you’re welcome to invite up to four household members to share your subscription. Please note, members you invite will need to know your birthday and enter their own birthday. You can manage your account settings and invite or remove members in Your Account: www.amazon.com/your-account

You can read more about Amazon Prime on our online Help pages: www.amazon.com/exec/obidos/tg/browse/-/13819211/

Thank you for subscribing to Amazon Prime and shopping at Amazon.com.

Best regards,
Amazon.com Customer Service
www.amazon.com

Subject: [commerce] Your free trial of Amazon Prime will expire on May 08, 2006 and will automatically upgrade
From: primeclub@amazon.com
Date: 5/6/2006 2:00 AM

Dear Elliott C. Back:

*** Your free trial of Amazon Prime will expire on May 08, 2006 and will automatically upgrade to a full membership for $79. ***

If you have enjoyed your Amazon Prime benefits and wish to remain a member, you don’t need to take any extra action. That is why we asked for a credit card when you signed up for the free trial: to make the conversion truly automatic and ensure you have uninterrupted access to your Amazon Prime benefits. We will charge your credit card $79 and your trial membership will upgrade to a full, 12-month membership (that is 12 months in addition to the period of free membership you received).

We are notifying you now, before the upgrade takes place, so that you may update your payment information (if necessary) or cancel the automatic upgrade. To make these changes, start by following these three steps:

– Visit Your Account at www.amazon.com/your-account/
– Click on “Manage Your Amazon Prime Membership”
– Log in using the Amazon.com account that you used to sign up for your trial membership

*** How do I cancel the automatic upgrade? ***

If you do not wish to automatically upgrade to a full, 12-month membership at a cost of $79 when your free trial membership expires, then click the “Do not upgrade” button. On the membership status screen, you will see a message that reads “Your trial membership will not upgrade to a full membership automatically.” Note that you will also be able to change your
mind and switch back to an automatic upgrade before the trial period ends.

If you choose to cancel your membership during the trial period, you will stop receiving Amazon Prime benefits when the trial period ends and will not be charged $79. Also, you will not be charged for any Prime benefits you enjoyed during the trial period. However, you will not be able to sign up for additional free trials of Amazon Prime.

*** How do I change my payment information? ***

At the end of the line that begins “Payment method for upgrade,” you will see an “Edit” button. Click that button to change the payment method that we will use to upgrade your membership.

We hope that you have seen how easy and convenient shopping on Amazon.com is when you’re a member of Amazon Prime, and that you’ll want to continue when the trial period ends.

Thank you for shopping at Amazon.com.

*** Details of your free trial membership ***
sign-up date: February 08, 2006
expiration date: May 08, 2006

If anyone would like more detail, please contact me.

Update: Techdirt is again mentioning the customer service issue that this is becoming. I have prime and love it, but some others thought they were on a free trial, got billed, and now hate Amazon. And, they’re starting to yell.

The infamous 1 Click Patent which Amazon filed in 1997 was challenged by Peter Calveley, a random New Zealand blogger. His motivation to scrape together the $2500 fee to challenge Amazon’s 26 claims was, according to Ars, because a shipment took too long to arrive:

I wasn’t frothing at the mouth to destroy them. They deserve to be smacked down.

There’s a great article in the Sydney Morning Herald about Peter, who is a great example of a citizen using our litigious civil-suite global legal climate to get what he wants. Amazon taking too long? Take out their patents in an act of pure retaliation. Not being listed in movie credits? Sue the studio to get your name in.

However, in light of the current patent situation in the United States–see Patent Troll–guys like Peter Calveley might be the silver bullet. Much like Wikipedia took fact-finding out the hands of an elite circle of editors, these anti-patenters might take patent disputation out of the hands of the trolls.

The new Amazon Mp3 store gives you 256 Kb/s MP3 files without any DRM, for generally $8.99 an album. They are already ripping iTunes up on quality, price, and digital rights management. Expect them to continue to improve their selection (Amazon is famous for long tail) and interface, at which point no one will buy Steve Jobs’ crippled music.

Even better, Amazon’s system integrates cleanly with iTunes. You can one-click buy an album from Amazon, and their downloader will pick up the .amz file, grab your tracks, and automatically add them to your iTunes library. I’m also a big fan of the cover-flow like Album pickers they float on some of the mp3 pages:

Paul has it right when he says “Amazon MP3 is kicking ass and taking names.” You can also check out the official blog post or Techcrunch, who notes they are carrying 2,000,000 songs.

There is nothing on the major blogs yet, but our friend Amazon.com has a shocking new homepage. I don’t like it much:

According to their remodelling page, they have changed the following:

• Moved all their product categories to the left side using flyout links
• Placed more emphasis on gift lists and wish lists
• Provided more emphasis on their Prime program with a top-level link
• Emphasized search with a larger bar
• Changed to a different shade of blue

They have the following notice which states that not everyone may be able to see the page:

We’re still in our testing phase, and you may not see the new design all the time.

Why change? According to Amazon, “When Amazon.com went online in 1995, we sold only books. Now we have over 40 departments, from tools to toys, and we wanted to make it easier for you to find items in each and every one of them.” If you hate the new layout, let Amazon know by emailing navigation@amazon.com!

Do you see anything wrong with this HTML code for the Alexa Global Top 500?

All of their links are going to http.com instead of the proper address.