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	<title>Elliott C. Back &#187; Web 2.0</title>
	<atom:link href="http://elliottback.com/wp/category/computers-technology/web-20/feed/" rel="self" type="application/rss+xml" />
	<link>http://elliottback.com/wp</link>
	<description>Internet &#38; Technology</description>
	<lastBuildDate>Tue, 03 Nov 2009 23:59:21 +0000</lastBuildDate>
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		<title>New GMail Security Feature</title>
		<link>http://elliottback.com/wp/new-gmail-security-feature/</link>
		<comments>http://elliottback.com/wp/new-gmail-security-feature/#comments</comments>
		<pubDate>Sat, 31 Oct 2009 03:48:33 +0000</pubDate>
		<dc:creator>Elliott Back</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Security]]></category>

		<guid isPermaLink="false">http://elliottback.com/wp/?p=3256</guid>
		<description><![CDATA[I was using my GMail today and was surprised to see a little link that read &#8220;Last account activity: 1 minute ago at this IP (74.101.6.15).  Details.&#8221;  If you click on Details, it brings up a popup with the latest activity on your account&#8211;who accessed your email last, and from where:

Activity on this [...]]]></description>
			<content:encoded><![CDATA[<p>I was using my GMail today and was surprised to see a little link that read &#8220;Last account activity: 1 minute ago at this IP (74.101.6.15).  Details.&#8221;  If you click on Details, it brings up a popup with the latest activity on your account&#8211;who accessed your email last, and from where:</p>
<p><a href="http://elliottback.com/wp/wp-content/uploads/2009/10/google-new-security.png"><img src="http://elliottback.com/wp/wp-content/uploads/2009/10/google-new-security-449x432.png" alt="google new security" title="google new security" width="449" height="432" class="alignnone size-thumbnail wp-image-3257" /></a></p>
<blockquote><p>Activity on this account: This feature provides information about the last activity on this mail account and any concurrent activity. </p></blockquote>
<p>GMail now tells you with timestamps (a) what kind of thing (browser, IMAP client, etc) accessed your email (b) when it happened, and (c) what the IP address was.  The only thing lacking is a log of what content precisely was downloaded.  So finally Google has solved the &#8220;is my significant other spying on me&#8221; or &#8220;do my parents secretly read my email&#8221; questions.</p>
]]></content:encoded>
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		<title>Swagapalooza 2009</title>
		<link>http://elliottback.com/wp/swagapalooza-2009/</link>
		<comments>http://elliottback.com/wp/swagapalooza-2009/#comments</comments>
		<pubDate>Sat, 19 Sep 2009 02:44:34 +0000</pubDate>
		<dc:creator>Elliott Back</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[NYC]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://elliottback.com/wp/?p=3228</guid>
		<description><![CDATA[I attended @Alex Krupp&#8217;s &#8220;social media experiment&#8221; last night, Swagapalooza 2009, which was a blast.  The crowd were avid twitterers (I met @gregwong, @fiestyfoodie, @mikebarish, Avi @strayboots, @ambitiousdelish, @Switch2Health, @thebuzzkillers, @SimplySeema, Tamar, @voyagetv, @IdeaPaint, and @ImageThink).  After brief socializing, it kicked off with a rapid-fire series of 5-minute presentations from inventors and entrepreneurs [...]]]></description>
			<content:encoded><![CDATA[<p>I attended <a href="http://twitter.com/AlexKrupp">@Alex Krupp&#8217;s</a> &#8220;social media experiment&#8221; last night, <a href="http://swagapalooza.com/">Swagapalooza 2009</a>, which was a blast.  The crowd were avid twitterers (I met <a href="http://twitter.com/gregwong">@gregwong</a>, <a href="http://twitter.com/feistyfoodie">@fiestyfoodie</a>, <a href="http://twitter.com/mikebarish">@mikebarish</a>, <a href="http://twitter.com/strayboots">Avi @strayboots</a>, <a href="http://twitter.com/ambitiousdelish">@ambitiousdelish</a>, <a href="http://twitter.com/Switch2Health">@Switch2Health</a>, <a href="http://twitter.com/thebuzzkillers">@thebuzzkillers</a>, <a href="http://twitter.com/simplyseema">@SimplySeema</a>, <a href="http://twitter.com/tamar">Tamar</a>, <a href="http://twitter.com/voyagetv">@voyagetv</a>, <a href="http://twitter.com/IdeaPaint">@IdeaPaint</a>, and <a href="http://twitter.com/ImageThink">@ImageThink</a>).  After brief socializing, it kicked off with a rapid-fire series of 5-minute presentations from inventors and entrepreneurs who presented their ideas and products.  At the end of it, we all took home bags of free swag and product to evaluate more carefully at home.</p>
<p><a href="http://swagapalooza.com/"><img src="http://elliottback.com/wp/wp-content/uploads/2009/09/swagapalooza.jpg" alt="swagapalooza" title="swagapalooza" width="450" height="96" class="alignnone size-full wp-image-3229" /></a></p>
<p>The lovely people at <a href="http://www.blog.imagethink.net/">ImageThink</a> drew an illustrated version of each presenter&#8217;s main points in realtime.  It&#8217;s pretty cool, so I&#8217;ll paste here as well (click for big):</p>
<p><a href="http://elliottback.com/wp/wp-content/uploads/2009/09/swagapalooza-imagethink.jpg"><img src="http://elliottback.com/wp/wp-content/uploads/2009/09/swagapalooza-imagethink-450x299.jpg" alt="swagapalooza imagethink" title="swagapalooza imagethink" width="450" height="299" class="alignnone size-thumbnail wp-image-3230" /></a></p>
<p>So onto the Swag!  Tons of free stuff (disclosure) that I shall write about, in relative order of cuteness and utility.</p>
<h3 style="margin:0; padding:0; color:#499be1; font-weight: 900; font-family: Calibri; font-size:200%;"><center>Idea Paint</center></h3>
<p>With <a href="http://www.ideapaint.com/">Idea Paint</a> you can instantly turn any flat surface into a durable whiteboard for dry erase markers.  It&#8217;s pretty cool, actually&#8211;at the event, they painted two mannequins with IdeaPaint and proceeded to diagram them in dry-erase!</p>
<p><a href="http://www.amazon.com/gp/product/B002DZ3NK4?ie=UTF8&#038;tag=elliottback-20&#038;linkCode=as2&#038;camp=1789&#038;creative=390957&#038;creativeASIN=B002DZ3NK4"><img src="http://elliottback.com/wp/wp-content/uploads/2009/09/idea-paint.jpg" alt="idea paint" title="idea paint" width="450" height="390" class="alignnone size-full wp-image-3233" /></a></p>
<p>We got a free 50 sq foot sample to play with: I&#8217;m thinking of painting either my desk surface or the back of my iPhone with it.</p>
<h3 style="margin:0; padding:0; color:#499be1; font-weight: 900; font-family: Calibri; font-size:200%;"><center>Switch2Health (S2H)</center></h3>
<p>While <a href="http://s2h.com">Switch 2 Health</a> had no product available yet (they&#8217;re being manufactured as we speak, and we&#8217;ve been promised units when they launch), they are by far one of the most socially conscious startups who presented.  The goal of S2H is to incentivize higher rates of physical activity among children, as a way to help stave off the obesity epidemic.  Children wear wristbands that measure their activity level (they also function as watches, so you can wear them all the time), and then login to the website to redeem points for ringtones, movies, etc.</p>
<p><a href="http://s2h.com"><img src="http://elliottback.com/wp/wp-content/uploads/2009/09/s2h-replay.jpg" alt="s2h replay" title="s2h replay" width="450" height="281" class="alignnone size-full wp-image-3236" /></a></p>
<h3 style="margin:0; padding:0; color:#499be1; font-weight: 900; font-family: Calibri; font-size:200%;"><center>Baggu!</center></h3>
<p>The <a href="http://www.amazon.com/gp/product/B000V4TYH0?ie=UTF8&#038;tag=elliottback-20&#038;linkCode=as2&#038;camp=1789&#038;creative=390957&#038;creativeASIN=B000V4TYH0">BAGGU reusable shopping bag</a> folds up into a tidy package, small and light enough to fit into a pocket, but rolls out to a strong, durable, and voluminous bag!  It&#8217;s perfect for shopping or carrying textbooks, and stylish to boot.</p>
<p><a href="http://www.amazon.com/gp/product/B000V4TYH0?ie=UTF8&#038;tag=elliottback-20&#038;linkCode=as2&#038;camp=1789&#038;creative=390957&#038;creativeASIN=B000V4TYH0"><img src="http://elliottback.com/wp/wp-content/uploads/2009/09/baggu.jpg" alt="baggu" title="baggu" width="450" height="375" class="alignnone size-full wp-image-3231" /></a><br />
<small><a href="http://baggubag.com/">Baggu Bags</a> also have their own shop</small></p>
<h3 style="margin:0; padding:0; color:#499be1; font-weight: 900; font-family: Calibri; font-size:200%;"><center>iChill / Bruise Relief / Wallet Pill Card</center></h3>
<p>So I&#8217;m sitting here with three product samples, the <a href="http://www.ichill.com/">iChill sleeping draught (2oz shot)</a> (x1), <a href="http://bruiserelief.com/">bruise relief cream</a> (x3) for beat-down bodies, and the <a href="http://repillable.com/">Re-Pillable Wallet Pill Card</a> (x2):</p>
<p><img src="http://elliottback.com/wp/wp-content/uploads/2009/09/misc.jpg" alt="misc" title="misc" width="450" height="243" class="alignnone size-full wp-image-3234" /><br />
<small><a href="http://www.amazon.com/gp/product/B002686X00?ie=UTF8&#038;tag=elliottback-20&#038;linkCode=as2&#038;camp=1789&#038;creative=390957&#038;creativeASIN=B002686X00">Bruise Relief Serum</a> and <a href="http://www.amazon.com/gp/product/B000SOJSHE?ie=UTF8&#038;tag=elliottback-20&#038;linkCode=as2&#038;camp=1789&#038;creative=390957&#038;creativeASIN=B000SOJSHE">Re-Pillable Cards</a> on Amazon</small></p>
<p>The iChill is a blend of Melatonin (5mg), Valerian Root (10mg), Rose Hips (10g) and B Vitamins (2-20mcg), and has not been FDA evaluated.  Non active ingredients include Purified water, Natural Flavors, Citric Acid, Potassium Sorbate (preservative), Potassium Benzoate (preservative), and Stevia Brand Sweetener.  I&#8217;m going to try it this weekend, but I can guarantee it will knock you out given the high concentration of melatonin (1mg does me in @ 150 lbs).</p>
<h3 style="margin:0; padding:0; color:#499be1; font-weight: 900; font-family: Calibri; font-size:200%;"><center>The Buzz Killer</center></h3>
<p>We got a free card which cures GSM buzz, courtesy of <a href="http://www.thebuzzkillers.com/">The Buzz Killers</a>.  The card itself is really pretty!  Unfortunately, I have an iPhone 3GS and on the 3G network there&#8217;s no GSM interference.  Perhaps the next time I visit Somalia and have to work with a crappy GSM network I can test this out.  (PS: See the <a href="http://upload.wikimedia.org/wikipedia/en/d/d0/GSM_World_Coverage_2008.png">orange in this map</a>?  That&#8217;s the future, and it&#8217;s buzz free&#8230;)</p>
<p><img src="http://elliottback.com/wp/wp-content/uploads/2009/09/buzzkill.jpg" alt="buzzkill" title="buzzkill" width="450" height="320" class="alignnone size-full wp-image-3235" /><br />
<small>At just $5.99 they make great office gifts / stocking stuffers</small></p>
<h3 style="margin:0; padding:0; color:#499be1; font-weight: 900; font-family: Calibri; font-size:200%;"><center>Altec Lansing Orbit</center></h3>
<p>I have a problem with these little speakers&#8211;they&#8217;re just not that great.  I&#8217;d much rather put on a pair of in-ear noise-isolating&#8211;but cheap&#8211;Shure headphones than blare distorted mono music through an external monopod speaker.  The Altec Lansing iM-237 just doesn&#8217;t sound good.</p>
<p><a href="http://www.amazon.com/gp/product/B001ELK2NY?ie=UTF8&#038;tag=elliottback-20&#038;linkCode=as2&#038;camp=1789&#038;creative=390957&#038;creativeASIN=B001ELK2NY"><img src="http://elliottback.com/wp/wp-content/uploads/2009/09/altec-lansing.jpg" alt="altec lansing" title="altec lansing" width="450" height="240" class="alignnone size-full wp-image-3232" /></a><br />
<small><a href="http://www.amazon.com/gp/product/B001ELK2NY?ie=UTF8&#038;tag=elliottback-20&#038;linkCode=as2&#038;camp=1789&#038;creative=390957&#038;creativeASIN=B001ELK2NY">Altec Lansing iM-237 Orbit Ultraportable Speaker for MP3 Players (Silver)</a></small></p>
<p>Another problem is that this thing comes in a TON of packaging, with lots of useless parts (case, ribbon, u-clip, audible free trial card, manual, other ads, etc).  I was also disappoint that the speaker doesn&#8217;t come with batteries out of the box.  It would be nice to finally have a portable speaker with a built-in battery so you can stop chewing through AAA batteries.</p>
<h3 style="margin:0; padding:0; color:#499be1; font-weight: 900; font-family: Calibri; font-size:200%;"><center>mSpot Movies</center></h3>
<p>Also, if you visit <a href="http://m.mspot.com">m.Mspot.com</a> on a mobile browser, they have a new streaming movies service.  The presenter said they are going live across 30 handsets (iPhone, Pre, etc) over EDGE, WIFI, or 3G.  It&#8217;s essentially movies on demand; we get to try two movie rentals ($5 each) out.</p>
<p><img src="http://elliottback.com/wp/wp-content/uploads/2009/09/mspot.jpg" alt="mspot" title="mspot" width="450" height="122" class="alignnone size-full wp-image-3237" /></p>
<blockquote><p>mSpot’s groundbreaking movie services deliver full-length feature films, TV, concerts and comedy specials through subscription, “on-demand,” and pay-per-view models. mSpot makes the mobile movie magic happen with box-office hits and timeless favorites from Buena Vista VOD, Lionsgate, Sony Pictures Home Entertainment and Universal Pictures.</p></blockquote>
<p>I&#8217;m a bit &#8220;meh&#8221; about movies on demand.  First, I can buy a movie on iTunes, download it and sync it in &lt;5 minutes already.  I can do this with a single click as I have an iTunes account and use it to buy music.  I know the iTunes movies are in great quality, and their selection has many new releases.  So, I don&#8217;t see mSpot as being competitive unless they offer subscription pricing and a bigger catalogue.  And don&#8217;t even get me started on NetFlix, who is in the streaming space too&#8230;</p>
<h3 style="margin:0; padding:0; color:#499be1; font-weight: 900; font-family: Calibri; font-size:200%;"><center>Books &amp; Movies</center></h3>
<p>Finally we got a couple of books and movies.  Can&#8217;t review them yet, but I&#8217;m looking forward to checking them out:</p>
<p><center><br />
<table>
<tr>
<td><iframe src="http://rcm.amazon.com/e/cm?lt1=_blank&#038;bc1=000000&#038;IS2=1&#038;bg1=FFFFFF&#038;fc1=000000&#038;lc1=0000FF&#038;t=elliottback-20&#038;o=1&#038;p=8&#038;l=as1&#038;m=amazon&#038;f=ifr&#038;md=10FE9736YVPPT7A0FBG2&#038;asins=159184259X" style="width:120px;height:240px;" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe></td>
<td>&nbsp;</td>
<td><iframe src="http://rcm.amazon.com/e/cm?lt1=_blank&#038;bc1=000000&#038;IS2=1&#038;bg1=FFFFFF&#038;fc1=000000&#038;lc1=0000FF&#038;t=elliottback-20&#038;o=1&#038;p=8&#038;l=as1&#038;m=amazon&#038;f=ifr&#038;md=10FE9736YVPPT7A0FBG2&#038;asins=1591842794" style="width:120px;height:240px;" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe></td>
<td><iframe src="http://rcm.amazon.com/e/cm?lt1=_blank&#038;bc1=000000&#038;IS2=1&#038;bg1=FFFFFF&#038;fc1=000000&#038;lc1=0000FF&#038;t=elliottback-20&#038;o=1&#038;p=8&#038;l=as1&#038;m=amazon&#038;f=ifr&#038;md=10FE9736YVPPT7A0FBG2&#038;asins=B000ASAU7A" style="width:120px;height:240px;" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe></td>
<td><iframe src="http://rcm.amazon.com/e/cm?lt1=_blank&#038;bc1=000000&#038;IS2=1&#038;bg1=FFFFFF&#038;fc1=000000&#038;lc1=0000FF&#038;t=elliottback-20&#038;o=1&#038;p=8&#038;l=as1&#038;m=amazon&#038;f=ifr&#038;md=10FE9736YVPPT7A0FBG2&#038;asins=B001FCLQ78" style="width:120px;height:240px;" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe></td>
</tr>
</table>
<p></center></p>
]]></content:encoded>
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		<item>
		<title>MediaTemple Grid Server (GS) Reliability &amp; Uptime</title>
		<link>http://elliottback.com/wp/mediatemple-grid-server-gs-reliability-uptime/</link>
		<comments>http://elliottback.com/wp/mediatemple-grid-server-gs-reliability-uptime/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 22:34:08 +0000</pubDate>
		<dc:creator>Elliott Back</dc:creator>
				<category><![CDATA[Hosting]]></category>
		<category><![CDATA[Uptime]]></category>

		<guid isPermaLink="false">http://elliottback.com/wp/?p=3202</guid>
		<description><![CDATA[Recently I switched to the MediaTemple Grid Server, which at $20 a month, is much cheaper than a dedicated host.  Although with ~15,000 hits a day I&#8217;m running close to the GPU limit, moving to a dedicated-virtual server is also just $50 a month.  So&#8211;how well does Media Temple stay online?  Do [...]]]></description>
			<content:encoded><![CDATA[<p>Recently I switched to the <a href="http://mediatemple.net/webhosting/gs/">MediaTemple Grid Server</a>, which at $20 a month, is much cheaper than a dedicated host.  Although with ~15,000 hits a day I&#8217;m running close to the GPU limit, moving to a dedicated-virtual server is also just $50 a month.  So&#8211;how well does Media Temple stay online?  Do they <a href="http://elliottback.com/wp/dreamhost-sucks-at-hosting/">suck like Dreamhost</a> and <a href="http://elliottback.com/wp/1and1-sucks/">1and1</a>?</p>
<p>The answer is no: Media Temple (MT) is pretty reliable.  When I say pretty, here are some numbers from Pingdom, via their <a href="https://www.pingdom.com/signup/free/">new free service</a>:</p>
<blockquote><p>Checks with downtime<br />
Check name 	Uptime 	Downtime 	Outages 	Response time<br />
Wordpress	99.55%	3h 14m 52s	10	672 ms</p></blockquote>
<p>This meant approximately 200 visitors would have missed out on my website&#8211;not a bad amount of downtime at all.  However, this is just one month, and we&#8217;ll have to see if anything particularly disastrous shall happen in the future.  I&#8217;ll keep you all posted!</p>
<p><strong>Update:</strong> here are stats for August:</p>
<blockquote><p>Check name  	Uptime  	Downtime  	Outages  	Response time<br />
Wordpress	99.92%	0h 34m 57s	6	905 ms</p></blockquote>
<p><strong>Update:</strong> here are stats for September:</p>
<blockquote><p>Check name	Uptime	Downtime	Outages	Response time<br />
Wordpress	99.77%	1h 34m 36s	14	981 ms</p></blockquote>
<p><strong>Update:</strong> here are stats for October:</p>
<blockquote><p>Check name 	Uptime	Downtime	Outages	Response time<br />
Wordpress	99.50%	3h 39m 28s	15	582 ms</p></blockquote>
<p>So far YTD my uptime is 99.69%, according to Pingdom.</p>
]]></content:encoded>
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		<title>Excessive Amazon Packaging</title>
		<link>http://elliottback.com/wp/excessive-amazon-packaging/</link>
		<comments>http://elliottback.com/wp/excessive-amazon-packaging/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 23:35:12 +0000</pubDate>
		<dc:creator>Elliott Back</dc:creator>
				<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Scalability]]></category>

		<guid isPermaLink="false">http://elliottback.com/wp/?p=3199</guid>
		<description><![CDATA[I bought two Dap 21500 Plastic Wood Filler, 1.5-Ounce on Amazon.  These tiny little tubes of plastic wood repair kit contain just 1.5 Oz of fluid.  Unfortunately for the environment, Amazon shipped them in two boxes:
I&#8217;m not alone, check out the Excessive Packaging category on Sustainable Is Good.  Fortunately, Amazon is starting [...]]]></description>
			<content:encoded><![CDATA[<p>I bought two <a href="http://www.amazon.com/gp/product/B001AVSYRE?ie=UTF8&#038;tag=elliottback-20&#038;linkCode=as2&#038;camp=1789&#038;creative=390957&#038;creativeASIN=B001AVSYRE">Dap 21500 Plastic Wood Filler, 1.5-Ounce</a> on Amazon.  These tiny little tubes of plastic wood repair kit contain just 1.5 Oz of fluid.  Unfortunately for the environment, Amazon shipped them in two boxes:</p>

<a href='http://elliottback.com/wp/wp-content/uploads/2009/07/img_0071.jpg' title='img_0071'><img width="450" height="306" src="http://elliottback.com/wp/wp-content/uploads/2009/07/img_0071.jpg" class="attachment-thumbnail" alt="" title="img_0071" /></a>
<a href='http://elliottback.com/wp/wp-content/uploads/2009/07/img_0070.jpg' title='img_0070'><img width="450" height="338" src="http://elliottback.com/wp/wp-content/uploads/2009/07/img_0070.jpg" class="attachment-thumbnail" alt="" title="img_0070" /></a>

<p>I&#8217;m not alone, check out the <a href="http://www.sustainableisgood.com/blog/excessive_packaging/">Excessive Packaging</a> category on Sustainable Is Good.  Fortunately, Amazon is starting a <a href="http://www.amazon.com/gp/browse.html/ref=corp_su_/?node=13786331">Frustration-Free Packaging</a> initiative which aims to &#8220;determine the &#8220;right-sized&#8221; box for any given item to be shipped to a customer, based on that item&#8217;s dimensions and weight.&#8221;  You can also leave <a href="http://www.amazon.com/packaging">packaging feedback</a>, something I&#8217;ve just done.</p>
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		<title>Why the TechCrunch Tablet is Doomed</title>
		<link>http://elliottback.com/wp/techcrunch-tablet-doomed/</link>
		<comments>http://elliottback.com/wp/techcrunch-tablet-doomed/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 16:47:35 +0000</pubDate>
		<dc:creator>Elliott Back</dc:creator>
				<category><![CDATA[Browsers]]></category>
		<category><![CDATA[Hardware]]></category>
		<category><![CDATA[Interface]]></category>

		<guid isPermaLink="false">http://elliottback.com/wp/?p=2997</guid>
		<description><![CDATA[TechCrunch just released new photos and specs of their internet Tablet prototype B, which for $299 features a 12&#8243; 1024×768 touchscreen, Via Nano processor, 1GB of RAM, 4GB flash drive, wifi, accelerometer, camera, four cell battery, and Ubuntu with a custom WebKit browser.  Arrington says the 12.5&#8243; x 9.7&#8243; x 1.3&#8243; device weighs three [...]]]></description>
			<content:encoded><![CDATA[<p>TechCrunch just released new photos and specs of their <a href="http://www.techcrunch.com/2009/01/19/techcrunch-tablet-update-prototype-b/">internet Tablet prototype B</a>, which for $299 features a 12&#8243; 1024×768 touchscreen, Via Nano processor, 1GB of RAM, 4GB flash drive, wifi, accelerometer, camera, four cell battery, and Ubuntu with a custom WebKit browser.  Arrington says the 12.5&#8243; x 9.7&#8243; x 1.3&#8243; device weighs three pounds.</p>
<p><img src="http://elliottback.com/wp/wp-content/uploads/2009/01/techcrunch-tablet.jpg" alt="" title="techcrunch-tablet" width="450" height="300" class="alignnone size-medium wp-image-3000" /></p>
<p>What TechCrunch is trying to do is create a 4x larger version of the iPhone centered around the browsing experience.  To do this they need three things: a good price point, intuitive user interface, and beautiful industrial design.  They&#8217;ve made good progress, but they are clearly not there yet; $299 is extremely close to the full-featured <a href="http://www.amazon.com/gp/product/B00170IAUE?ie=UTF8&#038;tag=elliottback-20&#038;linkCode=as2&#038;camp=1789&#038;creative=9325&#038;creativeASIN=B00170IAUE">HP 2133-KX869AT 8.9-inch Mini-Note PC (C7-M 1.2 GHz Processor, 1 GB RAM, 120 GB Hard Drive, Linux)</a> for $350.  Consumers would probably rather buy a netbook&#8211;miniature notebook&#8211;than a browser-tablet at the $300 price point.</p>
<p>To improve their price, the TechCrunch team needs to throw away all components adding cost&#8211;the external ports, the webcam, and anything else that gets in the way.  They&#8217;ll have to aggressively negotiate manufacturing contracts.  But, if they can hit their original $200 target, they&#8217;ll have a winner.</p>
<p>The next ingredient is the killer UI.  That&#8217;s what made the iPhone into an overnight hit, something Gizmodo reader KVirtanen <a href="http://i.gizmodo.com/5134201/michael-arringtons-minimalist-web-tablet-prototyped-fulfills-most-promises#c10140329">noted</a>:</p>
<blockquote><p>Simply think through everything. Make it look and work like it&#8217;s worth over 300$ and people will be all over it. Listen to your potential customers when making decisions. Make it so that it almost slips on to your hands and your fingers just automatically finds the on-screen buttons (and maybe also some physical ones). Let people with good eye comment on the design.</p>
<p>This way it&#8217;ll be a long-lasting tool, not something you&#8217;ll end up replacing after you get fed up with the way it works or after it breaks.</p></blockquote>
<p>Finally, the design of the case in prototype B sucks.  It&#8217;s thick and unwieldy.  Mike says that &#8220;It&#8217;s about twice as thick as is needs to be without further engineering &#8211; we just built in a safety thickness in case of heat or other issues.&#8221;  Getting it down to .7&#8243; thick and removing much of the unnecessary border around the screen will go a long way to making it consumer friendly.  From the screens, it also looks like the bezel rides quite a bit higher than the screen surface.  The iPhone face is one smooth surface, something that make it feel like a quality product a person would want to own.</p>
<p>If prototype C can be profitable at $200, throws away all the components not central to the TC Tablet&#8217;s mission, has a great user interface, and looks 100000x sexier than prototype B, I&#8217;ll be willing to revisit this headline.  Otherwise, competing with the netbooks, it&#8217;s doomed.</p>
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