Elliott C. Back: Internet & Technology

谷歌: GUGE

Posted in Blogging, Google, Naming, PR by Elliott Back on April 13th, 2006.

Google has a new Chinese name, and it’s . Literally, the first character is “water through a ravine’s mouth” or “valley” while the second character means “song exhaled” or “to sing.” So in China, it seems like Google will be now known as the “Valley that Sings.”

More to the point, here’s the calligraphy they used for their new Chinese logo:

guge-logo.jpg

If you can read Chinese, here’s their announcement on the blog. What does this mean? That Google is working hard to specifically brand itself as a Chinese search engine, rather than just an international search engine that happens to have a presence in China. In this way, it will be able to capture more of the gigantic Asia market.

This entry was posted on Thursday, April 13th, 2006 at 7:48 pm and is tagged with chinese search engine, international search engine, guge, asia market, chinese name, google, ravine, calligraphy, presence, china, blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback.

11 Responses to “谷歌: GUGE”

  1. 哈哈哈,跟我们学英语差不多。-_-

    好象你的blog对中文支持还不是很好哦,我会常来的。

  2. 呵呵,学习中文挺快的嘛。

  3. LcF says:

    I made an unofficial Google’s GuGe logo in Chinese characters at Google Guge Chinese Logo

  4. Howie says:

    what is gravatar? i dun like the pic on the left~~

  5. Howie says:

    “我的 blog 连你都没有中国人留建议。”
    what does it mean? did you wanna say that he was the only chinese who left a reply on your blog, right? if it is, you should not use 连, which means besides. here you’d better use 只 or 除了…都. so the whole sentence is->->->
    我的 blog 留建议的中国人只有你。
    OR
    我的 blog 除了你都没有中国人留建议。
    you’d better pay attention to some chinese conjunctions.
    加油^_^

  6. Elliott Back says:

    谢谢。我的 “blog” 连你都没有中国人留建议。

  7. 新药转让 says:

    还是挺不错的,再叫一叫可能就会习惯的。
    如果她对中文的搜索质量再有所提高的话,也许会有更多人喜欢。

  8. [...] Yeah, I wanted to come back and use wordpress again, and play with the plugins and css and, perhaps, a little php. I am anticipating mostly design, webdesign and web (hahaha! factorize that) related entries. Say, for example, Google’s new logo*, elliot back’s 10 best designed blogs, a history and perspective of weblogs by rebecca blood, and where do you find your online inspiration? [...]

  9. www says:

    So Stupid !!!

  10. 山歌 says:

    what about http://www.cengle.com? it means songs from mountains :-)

  11. BOnnie says:

    谷 does not only mean Valley ….Here it means ‘rice’, which indecated Harvest….’ sing for the harvest’…then means..when u got ur info by searching on Google..u’ll……..

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