There are a couple bits of interesting YPN/Yahoo related news recently. The first is that Yahoo’s new product, MyBlogLog, happens to do Adsense tracking. This means that if you use MyBlogLog, Yahoo could be learning proprietary information about your Adsense to use to improve their competing YPN product:

Coincidentally, MyBlogLog (Yahoo) is also tracking information on Google AdSense — how many clicks Google AdSense ads are receiving (on webpages that have both MyBlogLog and AdSense installed), the ad unit size, and what webpage those clicks occurred. Yahoo doesn’t know the CPC for each of Google’s ads, but they do know the click-through rate (CTR) — and can specifically target high CTR publishers first, with their YPN offering.

Then in the “we made a huge bug” department, Yahoo charged their $1000 bill 50 times to a guy’s credit card, which would definitely suck for him:

Yahoo! experienced a technical issue that caused the credit cards of a few advertisers to be charged incorrectly on Wednesday, February 14. Some credit cards were authorized for one or more charges in error.

We caught this early and were able to halt the process before the charges were actually completed. We’re very sorry for any issues this might have caused you and we’re doing everything possible to completely resolve the situation as quickly as possible, and to ensure that it doesn’t happen again.

So, the transition to their new Advertising platform Panama is probably not going as smoothly as they’d like, with much internal patching and scurrying, but over the next few months these kind of events will probably fade away. Bugs are to be expected with change, as are accusations of “under the table” business practices.

One Response to “Not Everything’s Fine With Yahoo Panama”

1. James Simmons says:

   3/2/2007 at 2:20 pm

   I suppose that explains why Yahoo wanted MyBlogLog. Yahoo is trying to improve their AdSense competitor. MyBlogLog is on a lot of blogs and blogs tend to use AdSense as a way to monetize their content.

   Reply