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	<title>Comments on: Top Paying Keywords</title>
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		<title>By: New Jersey Web Design</title>
		<link>http://elliottback.com/wp/top-paying-keywords/#comment-21347</link>
		<dc:creator>New Jersey Web Design</dc:creator>
		<pubDate>Fri, 20 Jan 2006 15:40:50 +0000</pubDate>
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		<description>What a joke...circuit city is spending a significant amount of their PPC budget on branded terms. I wonder who would be competing with them to drive the price up so high. Unless they are just paying that premium price to lock down that term...Regardless they can utilize the brand management guidelines set forth by the engines to ensure competitors do not use their trademarked name as a target key phrase. Mortgage terms are still on the rise, and we don&#039;t expect their CPC to lower any time soon.</description>
		<content:encoded><![CDATA[<p>What a joke&#8230;circuit city is spending a significant amount of their PPC budget on branded terms. I wonder who would be competing with them to drive the price up so high. Unless they are just paying that premium price to lock down that term&#8230;Regardless they can utilize the brand management guidelines set forth by the engines to ensure competitors do not use their trademarked name as a target key phrase. Mortgage terms are still on the rise, and we don&#8217;t expect their CPC to lower any time soon.</p>
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