This just in. Apparently the Wordpress.org site is hosting spammy articles on certain high-profit topics to attract click revenues. Since WP.org has a high pagerank, they get a lot of traffic, and thus a lot of revenue. The full story is at Waxy.org.
Here’s a screenshot of a given spam article page, to give you a feel for what they’re up to:
Bloggers are in outrage: Yahoo 360, SEO Roundtable, and Kottke all have something to say. VirtualElvis points out the technique Matt used to “hide” the links from regular visitors, a black-hat SEO trick forbidden by Google called “cloaking”:
The links are positioned -9000 pixels offscreen so that they are invisible to the human eye. But, Google sees them (all 120,000 of them), and drives traffic to those pages. Is making money this way ethical? Time will tell.
The most concerning thing is that it was hidden–cloak and dagger. If Matt / WP.org were honest about their advertising, I’m sure this wouldn’t have been an issue.
The register has an amusing piece: www.theregister.co.uk/2005/03/31/cnet_weblog_keyword_scam/ Also, Matt has an official response here: photomatt.net/2005/04/01/a-response/
|This entry was posted on Thursday, March 31st, 2005 at 12:58 am and is tagged with cloak and dagger, black hat, theregister, human eye, google, kottke, pagerank, cnet, roundtable, outrage, screenshot, wp, traffic, yahoo, making money. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback.|