Yieldbuild Review / Casestudy
Since Techcrunch just mentioned Yieldbuild, a company I love, in YieldBuild Raises $6 Million Series B For Optimizing Ads, I figure that now is a good time to throw in my two bits. If you don’t know, Yieldbuild is the internet’s premier advertising optimization tool, boosting webmaster CPM and CTR. Crunch says it uses computer algorithms to automatically optimize your site’s ad spots with the most profitable combination of ad layout, style, and network. The system continually tests alternative configurations of layouts, networks, and color, looking for the highest performing ones.”
Does it really work? Check out this chart:
The answer is simply yes–it improved CPM on my blog network by 21%. If you discount revenue from other blogs, this one went from 1.51 CPM to 2.51 CPM, an increase of 66% just due to using Yieldbuild. Now that I have a fulltime job, I don’t have time to bang out optimized advertising solutions. If you’re like this, why not let Yieldbuild do it for you?
| This entry was posted on Friday, March 7th, 2008 at 8:51 pm and is tagged with profitable combination, computer algorithms, optimization tool, fulltime job, layout style, casestudy, two bits, cpm, crunch, advertising solutions, good time, 6 million, blogs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback. |
Rubiconproject it's really useful, Keith thanks for the link.
Have you tried the rubicon project (http://www.rubiconproject.com) ? It’s a similar service that’s on fire right now – they’re based in L.A. and just moved into the location where 24 used to film (http://www.founderblog.com). I’m very curious how these measure up, but I don’t have enough traffic yet to warrant testing.
[...] So we’re in a Beta period right now with a great group of customers. One of our long-time customers, Elliott Back, recently wrote a great post about us -check it out here. In short, he has seen CPMs on his blog network increase by 21%. [...]